Comrade Kamprad : IKEA goes to Russia
Films for the humanities and sciences
DVD Engelsk 2007
| Utgitt | Hamilton, N.J. : Films Media Group , 2007
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| Omfang | 1 plate (DVD) (46 min) : kol., lyd
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| Opplysninger | Dokumentar. - Films for the humanities and sciences: 37312. - "The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world's richest, oldest, and most charismatic entrepreneurs."
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| Emner | Kamprad, Ingvar : (DLC) n 99015924
møbler handel etablering utlandet ledelse bedrifter bedriftsledelse IKEA Sverige Russland |
| Dewey |
