The green bundle : pairing the market with the planet /

Magali A. Delmas with David Colgan.
Bok · Engelsk · 2018

Annen tittel	Green Bundle
Omfang	pages cm
Opplysninger	What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
Emner	Consumer behavior - Environmental aspects. Green marketing. Green products.
Dewey	658.802
ISBN	9781503600867. - 9781503606418
ISBN(galt)	9781503606425 (ebook)