New perspectives in marketing by word-of-mouth
Bok Engelsk 2015
| Utgitt | Bingley : Emerald , 2015
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| Omfang | VII, 192 s. : fig.
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| Opplysninger | Har bibliografi, noter. - New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company s reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
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| Emner | |
| Dewey | |
| ISBN | 978-1-78560-819-3(h.) : 554 kr
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