Traction : how any startup can achieve explosive customer growth /
Gabriel Weinberg and Justin Mares.
Bok Engelsk 2015
| Medvirkende | |
|---|---|
| Utgitt | New York, New York : : Portfolio/Penguin, , [2015]
|
| Omfang | xiii, 222 s.
|
| Opplysninger | Includes index.. - Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.. - "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
|
| Emner | Marketing - Management.
New business enterprises. Success in business. Bedrifter Vis mer... Entreprenørskap
Etablering Markedsføring Marketing - Management. : (OCoLC)fst01010209 New business enterprises. : (OCoLC)fst01036825 Success in business. : (OCoLC)fst01137062 markedsføring entreprenørskap innovasjon startup organisasjonsutvikling bedriftsetablering ledelse entrepreneurship innovation management |
| Dewey | |
| ISBN | 0241242533. - 1591848369. - 9780241242537. - 9781591848363
|
