Marketing planning : where strategy meets action /
Stephan Sorger.
Bok Engelsk 2012
| Utgitt | New Jersey : Pearson, , c2012
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|---|---|
| Omfang | xxv, 323 s. : : ill.
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| Opplysninger | The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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| Emner | |
| Dewey | |
| ISBN | 0132544709. - 9780132544702
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