Marketing and the library
Gary T. Ford
Bok Engelsk 1984
| Utgitt | New York : Haworth , c1984
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|---|---|
| Omfang | 80 s. : fig.
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| Opplysninger | Includes bibliographical references. - Has also been published as Journal of library administration, vol. 4, no 4, winter 1983.. - Megatrend marketing: creating the library's future. Library market segmentation: an effective approach for meeting client needs. The ABCs of implementing library marketing . Distribution of the library's product: The need for innovation. Marketing myopia.
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| Emner | Libraries
Library services Organization and administration Public relations markedsföring administrasjon bibliotek |
| ISBN | 0866563075
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