Proceedings of the 11th Paul D. Converse Symposium

edited by David M. Gardner and Frederick W. Winter
Bok · Engelsk · 1982 Paul D. Converse Symposium

Utgitt	Chicago, IL : American Marketing Assn. , c1982
Omfang	vii, 123 p.
Emner	Marketing - Congresses
ISBN	0877571554