Computer modelling and expert systems in marketing
Luiz Moutinho ... [et al.]
Bok Engelsk 1994
| Utgitt | London ; New York : Routledge , c1994
|
|---|---|
| Omfang | XII, 221 s.
|
| Emner | Computer simulation
Expert systems (Computer science) Marketing - Management Simulation methods Markedsføring markedsføring ledelse modeller edb simulering |
| ISBN | 0415089832
|
