Strategic new product development for the global economy

Toyohiro Kono and Leonard Lynn
Bok · Engelsk · 2007

Utgitt	New York : Palgrave Macmillan , 2007
Omfang	XVI, 263 s.
Emner	Business planning International business enterprises - Management New products - Management Product management Strategic planning
ISBN	0230001998. - 9780230001992