Strategic marketing decision-making in Japanese and South Korean companies

Yang-Im Lee and Peter R.J. Trim
Bok Engelsk 2008

Medvirkende	Trim, Peter R. J.

Utgitt	Oxford : Chandos , 2008
Omfang	XVI, 348 s. : ill.
Emner	Corporate culture - Japan Corporate culture - Korea (South) Decision making - Japan Decision making - Korea (South) Vis mer... Marketing - Japan Marketing - Korea (South) Strategic planning - Japan Strategic planning - Korea (South) Beslutningsprosesser Japan Markedsføring Nettverksøkonomi Planlegging Strategi Sør-Korea
Geografisk emneord
Dewey	658.802
ISBN	1843343630. - 1843344696. - 9781843343639. - 9781843344698

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