Strategic management
Chris Jeffs.
Bok Engelsk 2008 Chris. Jeffs
| Utgitt | Los Angeles, [Calif.] ; London : : SAGE, , c2008.
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| Omfang | 1 online resource (vi, 226 p.) : : ill.
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; Introduction to your course companion; Part One: Strategy; 1.1 - Thinking like a strategist; 1.2 - Strategic themes; Part Two: Core areas of the curriculum; 2.1 - What is strategy?; 2.2 - Strategic planning and control in organisations; 2.3 - Analysis of the macro (far)environment; 2.4 - Analysis of the industry; 2.5 - Analysis of the customer interface (markets and products); 2.6 - Competitive advantage; 2.7 - Resource analysis; 2.8 - The value chain; 2.9 - Organisational culture; 2.10 - Growth and development; 2.11 - Internal and external methodsof development. - 2.12 - Internationalisation2.13 - Choosing your strategy; 2.14 - Suitability, feasibility and acceptability (SFA) of the strategy; 2.15 - Implementing your strategy; 2.16 - Strategic leadership issues; Part Three: Study, writing and revision skills; 3.0 - Introduction; 3.1 - Reflective learning; 3.2 - Useful ways to think; 3.3 - Motivation and time management; 3.4 - Speed reading; 3.5 - Memory techniques; 3.6 - Making the most of your lectures; 3.7 - Making the most of your seminars; 3.8 - Essay writing techniques; 3.9 - Writing in an academic style; 3.10 - Case study analysis. - 3.11 - Presentation and examination hints and tipsGlossary; References; Author index; Subject index. - An introduction to the subject that aims to help readers extend their understanding of key concepts, this book provides support on how to revise for exams & prepare assessed work.. - Specialized.
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| ISBN | 9781412947688. - 9781412947695
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