Statistics for marketing and consumer research
Mario Mazzocchi.
Bok Engelsk 2008 Mario. Mazzocchi
| Utgitt | Los Angeles, Calif. ; London : : SAGE, , 2008.
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| Omfang | 1 online resource (xviii, 412 p.) : : ill.
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| Opplysninger | Description based upon print version of record.. - Contents; Preface; List of Acronyms; PART I Collecting, Preparing and Checking the Data; 1 Measurement, Errors and Data for Consumer Research; 2 Secondary Consumer Data; 3 Primary Data Collection; 4 Data Preparation and Descriptive Statistics; PART II Sampling, Probability and Inference; 5 Sampling; 6 Hypothesis Testing; 7 Analysis of Variance; PART III Relationships Among Variables; 8 Correlation and Regression; 9 Association, Log-linear Analysis and Canonical Correlation Analysis; 10 Factor Analysis and Principal Component Analysis; PART IV Classification and Segmentation Techniques. - 11 Discriminant Analysis12 Cluster Analysis; 13 Multidimensional Scaling; 14 Correspondence Analysis; PART V Further Methods in Multivariate Analysis; 15 Structural Equation Models; 16 Discrete Choice Models; 17 The End (and Beyond); APPENDIX Fundamentals of Matrix Algebra and Statistics; Glossary; References; Index. - Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.. - Specialized.
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| Emner | |
| Dewey | |
| ISBN | 9781412911214. - 9781412911221
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