Buyer/consumer information processing

edited by G. David Hughes and Michael L. Ray
Bok · Språk ikke angitt · 1974

Utgitt	Chapel Hill : University of North Carolina Press , c1974
Omfang	425 s. : ill.
Opplysninger	"A joint project of the Association for Consumer Research and the American Marketing Association ..."
Emner	Consumers - Addresses, essays, lectures Consumers - Mathematical models Addresses, essays, lectures Motivation research (Marketing) - Addresses, essays, lectures
ISBN	0807812358