Consumerism, new challenges for marketing
edited by Norman Kangun, Lee Richardson
Bok Engelsk 1978
| Utgitt | Chicago : American Marketing Association , c1978
|
|---|---|
| Omfang | v, 214 p.
|
| Opplysninger | Includes bibliographies and index.. - Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University.
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| Emner | |
| ISBN | 0877570973
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