Consumer behavior; theory and application

[by] John U. Farley, John A. Howard [and] L. Winston Ring
Bok · Engelsk · 1974

Utgitt	Boston : Allyn & Bacon , [1974]
Omfang	xiii, 274 p. : illus.
Opplysninger	Bibliography: p. 263-271.
Emner	Consumer behavior Consumers Consumers - Mathematical models Motivation research (Marketing)