Sustainable disruptive innovation


Inder Sidhu.
Bok Engelsk 2011 · Electronic books.
Annen tittel
Utgitt
Upper Saddle River, N.J. : : FTPress Delivers, , c2011.
Omfang
1 online resource ([28] p.) : : ill.
Utgave
1st edition
Opplysninger
Author's name at head of title.. - Cover title.. - Excerpted from the author's "Doing both." Cf. resource description page (viewed Jan. 17, 2011).. - Cover -- Sustaining Innovation: Prolonging Today's Profits with Yesterday's Bold Ideas -- Disruptive Innovation: Making New Rules for Tomorrow -- A New Model for a New Era -- External Venturing: Invent Like a Startup, Scale Like a Giant -- Internal Venturing: Rebels of the World, Unite -- Innovation Syncopation -- Endnotes.. - This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. How to focus your innovation where it offers the greatest promise for sustainable competitive advantage. When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn’t typically leap to mind. But it does to the men and women of Procter & Gamble (P&G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is….
Emner
Sjanger
ISBN
0-13-259934-1. - 0-13-260981-9

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