Africa is richer than you think
Vijay Mahajan.
Bok Engelsk 2010 Vijay. Mahajan,· Electronic books.
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Omfang | 1 online resource ([8] p.).
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Utgave | 1st edition
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Opplysninger | Cover title.. - Excerpted from: Africa rising, by Vijay Mahajan with Robert E. Gunther. Cf. resource description page (viewed March 5, 2010).. - Imprint from cover p. [3].. - This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....
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ISBN | 0-13-247613-4. - 0-13-705098-4
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