Research traditions in marketing

edited by Gilles Laurent, Gary L. Lilien, Bernard Pras
Bok · Engelsk · 1994

Utgitt	Boston, Mass. : Kluwer , c1994
Omfang	XXII, 442 s. : ill.
Emner	Marketing research - Congresses Marketing research - Congresses - Europe Marketing research - Congresses - United States
ISBN	0792393880