Testing country brand slogans: Conseptual development and empirical illustration of a simple normative model
by Magne Supphellen, Irene Nygaardsvik
Bok Engelsk 2002
Digital utgave: Søke-URL
| Utgitt | Bergen : Institute for Research in Economics and Business Administration , 2002
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| Omfang | S. 385-395 : fig.
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| Opplysninger | Særtrykk av: The journal of brand management, 9(2002)nr 4-5
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