Strategic marketing management cases and applications
David W. Cravens David W. Cravens, Charles W. Lamb, Jr
Bok Engelsk 1990
| Utgitt | Homewood, IL : Irwin , 1990
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|---|---|
| Omfang | xviii, 742 s. : ill. + 2 disketter
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| Utgave | 3rd ed.
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| Opplysninger | Rev. utg. av: Strategic marketing cases and applications. 2nd ed. 1986.
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| Emner | |
| ISBN | 025607898X
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