Applications of consumer behavior : readings and exercises

[selected by] Gail Tom
Bok · Engelsk · 1984

Utgitt	Englewood Cliffs, NJ : Prentice-Hall , c1984
Omfang	XXIII, 358 p. : ill.
Opplysninger	Includes bibliographies.
Emner	Consumer behavior - United States Consumers - United States Consumers' preferences - United States Market surveys - United States
ISBN	0130392480