Performance effects of signaling tools in the Norwegian construction industry : "market signaling as a strategy to enhance business performance in an industry characterized by customer performance ambiguity"

Bjørn Roger Reinfjell Bjørn-Roger Reinfjell, Svein Erik Myhr
Bok · Engelsk · 2008 Bjørn Roger Reinfjell

Utgitt	[Oslo] : [B.R. Reinfjell] , 2008
Omfang	1 b. (flere pag.)
Opplysninger	Masteroppgave (MSc)- Handelshøyskolen BI, 2008
Emner	markedsføring marketing