Moment of truth : redefining the CEO's brand management agenda

Andreas Bauer ... [et al.]
Bok · Engelsk · 2006

Utgitt	Basingstoke : Palgrave Macmillan , 2006
Omfang	XV, 174 s. : ill.
Emner	Brand name products - Management Chief executive officers Product management
ISBN	1403998965. - 9781403998965