Before the brand : creating the unique DNA of an enduring brand identity

Alycia Perry with David Wisnom III
Bok · Engelsk · 2003

Utgitt	New York : McGraw-Hill , c2003
Omfang	XII, 228 s.
Emner	Advertising - Brand name products Brand name products Brand name products - Marketing Management Trademarks - Design
ISBN	0071393099