The effect of cause-related marketing : measuring spillover as associations, and the effect of familiarity and affinity towards purchase intention

Michelle Bruåsdal Larsen [Michelle Bruåsdal Larsen, Helle Pernille Watten Sørensen]
Bok · Engelsk · 2013

Utgitt	Oslo : [M.B. Larsen] , 2013
Omfang	1 b. (flere pag.) : ill.
Opplysninger	Masteroppgave (MSc) - Handelshøyskolen BI, 2013
Emner	markedsføringsledelse marketing management strategisk strategic