Malcolm McDonald on marketing planning : understanding marketing plans and strategy.


Malcolm McDonald
Bok Engelsk 2016
Annen tittel
Originaltittel
Omfang
1 volume : : illustrations ;
Utgave
Second edition.
Opplysninger
Previous edition: published: as How come your marketing plans aren't working?. 2002.
Emner
Dewey
ISBN
9780749478216 (pbk.) : : £19.99

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