Ecommerce : formulation of strategy /
Robert T. Plant.
Bok Engelsk 2000 Robert Plant,· Electronic books
| Annen tittel | |
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| Utgitt | Upper Saddle River, NJ : : Prentice Hall PTR, , c2000.
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| Omfang | 1 online resource (xxiv, 343 p. ) : ill. ;
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - Formulating an Internet strategy in a networked world -- Creating an integrated e-commerce strategy -- Ownership issues -- E-strategy leadership through a technology focus -- Developing a market focus: sector strategies in segmenting markets -- Service leadership: adding value to the customer at every point of contact -- E-branding: the emergence of new global brands -- Formulating an internet rollout strategy -- Internet strategy effectiveness: a scorecard approach -- Waves of the future: issues that will shape the formulation of strategy -- Views from the edge: conversations with executives: travel related services, financial services, power utility, telecommunications, healthcare services -- Featured IBM technology in Charles Schwab case study.. - "In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--Jacket.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0130198447
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