A social strategy : how we profit from social media /
Mikolaj Jan Piskorski.
Bok Engelsk 2014 Mikołaj Jan Piskorski
| Omfang | XII, 275 s. : ill.
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| Opplysninger | The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
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| Emner | |
| ISBN | 9780691153391
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