The Radio Station : Broadcast, Satellite and Internet
Michael C. Keith
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Hoboken : : Taylor and Francis, , 2012.
|
| Omfang | 1 online resource (363 p.)
|
| Utgave | 8th ed.
|
| Opplysninger | Description based upon print version of record.. - The Radio Station Broadcast, Satellite & Internet; Copyright; Contents; Preface; Foreword to the Eighth Edition; What's New to This Edition of The Radio Station; Also by; 1 State of the Fifth Estate; In the Air - Everywhere; A Household Utility; A Toll on Radio; Birth of the Networks; Conflict in the Air; Radio Prospers during the Depression; Radio during World War II; Television Appears; A New Direction; Radio Rocks and Roars; FM's Ascent; AM Stereo; Noncommercial/Public Radio; Proliferation and Frag-Out; Profits in the Air; Economics and Survival; Consolidations, Downsizings, and Clusters. - Buying and SellingDigital and HD Radio Revolution; Satellite and Cable Radio; Internet Radio; Mobile Music Services; LPFM (Low-Power FM); Radio and Government Regulations; Jobs and Equality in Radio; Chapter Highlights; Suggested Further Reading; 2 Station Management; Nature of the Business; The Manager as Chief Collaborator; What Makes a Manager?; The Manager's Duties and Responsibilities; Managing the Cluster; Organizational Structure; Operations Manager; Program Director; Sales Manager; Chief Engineer; Human Resources; Whom Do Managers Hire?; The Manager and the Profit Motive. - Prospecting and List BuildingPlanning the Sales Day; Selling with and without Numbers; Advertising Agencies; Rep Companies; Web Site, Podcast, and HD2 Selling; Nontraditional Revenue; Trade-Outs; Chapter Highlights; Suggested Further Reading; Appendix: A Station Owner Conveys His Sales Philosophy to His Manager; 5 News; News from the Start; News and Today's Radio; The Newsroom; The All-News Station; The Electronic Newsroom; The News Director; What Makes a Newsperson?; Preparing the News Story; Organizing the Newscast; Wire and Internet Services; Radio Network News; Radio Sportscasts. - Radio News and the FCC. - The Manager and the CommunityThe Manager and the Government; The Public File; The Manager and Unions; The Manager and Industry Associations; Buying or Building a Radio Station; Chapter Highlights; Suggested Further Reading; 3 Programming; Program Formats; Adult Contemporary; Contemporary Hit Radio; Country; Soft Adult/Easy Listening/Smooth Jazz; Rock and Alternative; News and Talk; All Sports; FM Talk; Classic/Oldies/Nostalgia; Urban Contemporary; Classical; Religious/Christian; Black/African American; Hispanic; Ethnic; Full Service; Niche and HD2 Formats; Public Radio; Radio Theater. - The ProgrammerThe PD's Duties and Responsibilities; Programming a Cluster Operation; Satellite Radio Programming Department; Elements of Programming; Station Web Sites, Podcasts, and Blogs; The PD and the Audience; The PD and the Music; The PD and the FCC; The PD and Upper Management; Chapter Highlights; Suggested Further Reading; Appendix: A Station Owner Airchecks His Programming; 4 Sales; Commercialization: A Retrospective; Selling Airtime; Becoming an Account Executive; The Sales Manager; Radio Sales Tools; Points of the Pitch; Do; Don't; Levels of Sales; Spec Spots; Objectives of the Buy. - This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stere
|
| Emner | Radio broadcasting.
Radio stations. Journalism & Communications Radio & TV Broadcasting radio kringkasting telekommunikasjon |
| Sjanger | |
| Dewey | |
| ISBN | 9780240811864
|
