May I Have Your Attention, Please : Build a Better Business by Telling Your True Story
Chris. Hilicki
Bok Engelsk 2005 · Electronic books.
| Medvirkende | Andrews, Andy (Contributor)
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| Utgitt | Hoboken : : Wiley, , 2005.
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| Omfang | 1 online resource (242 p.)
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| Opplysninger | Description based upon print version of record.. - May I Have Your Attention, Please? Build a Better Business by Telling Your True Story; Contents; Foreword; Preface; Acknowledgments; Part ONE Believe in the Brand; Chapter ONE Everyone Needs a Little Attention, Brands Need a Lot; Attention for Better or Worse; The Relationship between Attention and Brands; How to Use This Book; What Do You Want to Be When You Grow Up?; The Time for Truth Has Truly Come; True Stories Can't Be Copied; Unlock Your Identity and Lock onto Your Brand; Branding Is All about Stories and Storytelling; What Do You Call Attention?; Attention and Humility Can Coexist. - A Higher Rung on the Ladder of SuccessWhat Does Sharing Your Story Mean?; Chapter TWO True Confession: Good for the Soul, Great for the Brand; Brands Matter. Brands Matter. Brands Matter.; To Matter You Must Be Original. To Be Original You Must Find Yourself; Who Needs Your Brand More-You or Them?; How Many First Impressions Can You Make?; How Many Lasting Impressions Can You Make?; Your Brand Is Everything; If Your Brand Is Lost; Brands Are Better than Features or Price; One Good Brand Leads to Another; What's Your Story?; When Brands Appeal to Our Senses They Become Sensational. - Brands Are for Influence, and Nothing Influences Like the TruthSales versus Marketing versus Branding; Brand Backlash; Brands Inside and Out; Faux Branding; Our Experiences Shape Our Values, Which Shape Our Brands; Chapter THREE Brand-Stand: Your Platform for Success; Personal versus Professional; Are People Choosing You?; What's in a Name?; In Business, It's Always Personal; If We Knew Now What We Knew Then; Unlock Your Authenticity; Conforming; Self-Examination; The Treasure Hunt; Your Experiences Have Profound Value; Support Your Experiences; You Have a Story to Tell; Control Your Story. - Great Brands Create LoyaltyLoyalty Starts Inside; Chapter SIX Brand Relativity; Does Your Brand Relate to Others?; Alignment; The Misfit; Visibility and Credibility-See and Be Seen; The Truth Stands behind the Brand; What Will You Do for Your Brand?; Size Matters; If the Shoe Fits; The Brand Plays On; Advertising versus Publicity; Chapter SEVEN Planning for Your Brand; Remember Your Story; Learn to Tell It; Outline Your Future; Mirror, Mirror, on the Wall; Envision Your Best Brand Moments; Chapter EIGHT Getting Results from Your Brand; The Map; How Does Your Brand Travel?. - Labels and Map Markers. - MemoriesA Return on Your Investment in Branding-We Want More; Chapter FOUR Bring On the Brand; The Race Is On; Listening; How Your Brand Is Born; Brand Reconciliation; The Competition; How Brands Live; Branding Up; The People Inside the Brand; Brand Pressure; Part TWO Build the Brand; Chapter FIVE Making a Brand Impression; Emotional Experimentation; The Secret Service of Brands; Sanction Yourself; Actions Speak Louder than Logos and Taglines; The Emotional Connection; Wherever You Go, There You Are; Brand Conversion; The Elevator Pitch; Brands Don't Want Just Satisfaction. - What's a businessperson's biggest hidden asset? His or her own true story and authenticityOne's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers c
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| ISBN | 0471678899
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