Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands = Brand revitalization
Larry Light and Joan Kiddon
Bok Engelsk 2009
| Annen tittel | |
|---|---|
| Utgitt | Upper Saddle River, N.J. : Wharton School Pub. , c2009
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| Omfang | xx, 218 s. : ill.
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| Emner | McDonald's Corporation : (NO-TrBIB)6029357
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| ISBN | 0136043313. - 9780136043317
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