Strategic marketing management : planning, implementation and control
Richard M.S. Wilson and Colin Gilligan
Bok Engelsk 2005
Utgitt | Amsterdam : Elsevier Butterworth-Heinemann , 2005
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Omfang | XII, 867 s. : ill.
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Utgave | 3rd ed.
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Emner | |
Dewey | |
ISBN | 0750659386. - 9780750659383
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