Marketing management : cases and readings

edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson
Bok · Engelsk · 1980

Utgitt	Santa Monica, Calif. : Goodyear Pub. Co. , c1980
Omfang	xiii, 498 s. : ill.
Opplysninger	Includes bibliographical references and indexes.
Emner	Marketing - Management Addresses, essays, lectures - United States Marketing - Management Case studies - United States
ISBN	0876206062