Persuasion in ethanol advertisements : the impact of gender, consumer ethnocentrism, and regulatory focus

Mark A. Mickelson
Bok · Engelsk · 2010

Utgitt	Bergen : [M.A. Mickelson] , 2010
Omfang	60 s. : ill.
Opplysninger	Master thesis in energy, environment and natural resources- Norges handelshøyskole, våren 2010
Emner	drivstoff etanol