National image & competitive advantage : the theory and practice of place branding

Eugene D. Jaffe & Israel D. Nebenzahl
Bok · Engelsk · 2006

Annen tittel	National Image and Competitive Advantage
Utgitt	Copenhagen : Copenhagen Business School Press , 2006
Omfang	237 s. : ill.
Utgave	2nd ed.
Emner	Anthropology / Cultural Handel Image Markedsføring Vis mer... SOCIAL SCIENCE internasjonal handel markedsføring merkevarer
Dewey	658.827
ISBN	8763001721. - 9788763001724