Managing Major Sports Events : Theory and Practice
Milena M. Parent
Bok Engelsk 2013 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Hoboken : : Taylor and Francis, , 2013.
|
| Omfang | 1 online resource (431 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Managing Major Sports Events: Theory and Practice; Copyright; Contents; Figures; Tables; Expert case study contributor information; Foreword; Preface; Acknowledgements; Abbreviations; Chapter 1 Introduction: The world of major sports events; OBJECTIVES; ILLUSTRATIVE CASE: HOW WE ENTERED THE GAMES WORLD; WHY THIS BOOK AT THIS TIME?; WHAT ARE EVENTS, SPORTS EVENTS, AND FESTIVALS?; THEORIES AND APPROACHES USED TO STUDY SPORTS EVENTS; THE SPORT EVENT MANAGEMENT WORLD; THE LIFECYCLE OF A SPORTS EVENT; OVERVIEW OF THE BOOK; FURTHER READING; Chapter 2 Bidding for an event; OBJECTIVES. - EXPERT CASE: AMBUSH MARKETING AND VANCOUVER 2010CHAPTER QUESTIONS; FURTHER READING; Chapter 7 Venues and venuization; OBJECTIVES; ILLUSTRATIVE CASE: QATAR WINS THE RIGHTS TO THE 2022 FIFA WORLD CUP BY PROPOSING NINE NEW EXPENSIVE STADIA; THE THEORY BEHIND VENUES AND VENUIZATION; THE PRACTITIONER'S PERSPECTIVE ON VENUES AND VENUIZATION; CHAPTER SUMMARY; EXPERT CASE: THE CHALLENGE OF MANAGING MULTIPLE VENUES AT THE SAME TIME; CHAPTER QUESTIONS; FURTHER READING; Chapter 8 The media; OBJECTIVES; ILLUSTRATIVE CASE: TODAY'S MAJOR SPORTS EVENTS GARNER HUGE TELEVISION VIEWERSHIP NUMBERS. - EXPERT CASE: LEADERSHIP AS VIEWED THROUGH THE LENS OF SIX OLYMPIC WINTER GAMESCHAPTER QUESTIONS; FURTHER READING; Chapter 4 Planning major sports events; OBJECTIVES; ILLUSTRATIVE CASE: BUSINESS PLANS ARE CONTEXT DEPENDENT; THE THEORY BEHIND PLANNING MAJOR SPORTS EVENTS; THE PRACTITIONER'S PERSPECTIVE ON PLANNING MAJOR SPORTS EVENTS; CHAPTER SUMMARY; EXPERT CASE: PLANNING A MAJOR SPORTS EVENT'S LANGUAGE SERVICES; CHAPTER QUESTIONS; FURTHER READING; Chapter 5 Workforce management: Building high-functioning organizing committees; OBJECTIVES. - ILLUSTRATIVE CASE: HOW MANY PEOPLE DOES IT TAKE TO HOST A MAJOR SPORTS EVENT?THE THEORY BEHIND WORKFORCE MANAGEMENT; THE PRACTITIONER'S PERSPECTIVE ON WORKFORCE MANAGEMENT; CHAPTER SUMMARY; EXPERT CASE: BUILDING A HIGH-FUNCTIONING TEAM FOR THE 2010 OLYMPIC WINTER GAMES; CHAPTER QUESTIONS; FURTHER READING; Chapter 6 Marketing, sponsorship, and look-feel; OBJECTIVES; ILLUSTRATIVE CASE: AMBUSHING MAJOR SPORTS EVENTS; THE THEORY BEHIND MARKETING, SPONSORSHIP, AND LOOK-FEEL; THE PRACTITIONER'S PERSPECTIVE ON MARKETING, SPONSORSHIP, AND LOOK-FEEL; CHAPTER SUMMARY. - ILLUSTRATIVE CASE: LONDON VERSUS PARIS FOR THE 2012 OLYMPIC GAMES BIDTHE THEORY BEHIND BIDDING FOR EVENTS; THE PRACTITIONER'S PERSPECTIVE ON BIDDING; CHAPTER SUMMARY; EXPERT CASE: THE CANADIAN OLYMPIC COMMITTEE'S BIDDING EXPERIENCE; CHAPTER QUESTIONS; FURTHER READING; Chapter 3 Leading and setting up an organizing committee; OBJECTIVES; ILLUSTRATIVE CASE: THE LEADERSHIP OF THE 2010 DELHI CWG; THE THEORY BEHIND LEADING AND SETTING UP AN EVENT; THE PRACTITIONER'S PERSPECTIVE ON LEADING AND SETTING UP AN EVENT; CHAPTER SUMMARY. - THE THEORY BEHIND MEDIA. - The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy.The book draws closely on the authors' personal practical experiences of day-to-
|
| Emner | Sports - Management.
Sports administration. Recreation & Sports Social Sciences idrett arrangementer olympiske leker ol organisering ledelse sportsarrangementer sport administrasjon |
| Sjanger | |
| Dewey | |
| ISBN | 9780415672283. - 9780415672337
|
Managing major sports events : theory and practice
Milena M. Parent and Aurélia Ruetsch
Bok · Engelsk · 2020
Milena M. Parent and Aurélia Ruetsch
Bok · Engelsk · 2020
