Deception In The Marketplace : The Psychology of Deceptive Persuasion and Consumer Self-Protection


David M. Boush
Bok Engelsk 2009 · Electronic books.
Annen tittel
Utgitt
New York : : Taylor and Francis, , 2009.
Omfang
1 online resource (237 p.)
Opplysninger
Description based upon print version of record.. - Cover; Half Title; Title; Copyright; Dedication; Contents; Preface; The Authors; 1 Deception in the Marketplace; Deception in the Modern Marketplace; Misleading and Deceptive: Defining Marketplace Deception; Legalistic Definitions; Marketplace Deception Is Persuasion; Deceplions Are Context Bound; A Deception Agent's Definition: It Is Deception if Persuasion Targets Perceive It as Such; Ethics and Morality; Marketplace Deception Is a Special Domain of Societal Deception; A Framework for Examining Marketplace Deception; The Scope of This Book; 2 Theoretical Perspectives on Deceptive Persuasion. - Children's Beliefs About Television AdvertisingDeveloping Persuasion Knowledge; Developmental Psychology and Theory of Mind; Domain Specific Skills and Cross-Context Transfers; Adolescence and Marketplace Deception-Protection Skills; 9 Teaching Marketplace Deception Protection Skills: Prior Research; Coping With Implied Claims; Coaching Consumers to Detect Omitted Information; Coaching Consumers to Detect and Resist Corrupted Persuasion Tactics; Coaching Adolescents to Cope With Deceptive Alcohol Advertising; Coaching Adolescents to Cope With Deceptive Cigarette Advertising. - Deception TheoryPersuasion Theory; Dual-Process Models of Persuasion; Social Influence and Persuasion Tactics; Resistance to Persuasion; The Persuasion Knowledge Model; Metacognition and Deception Protection; Protection Motivation Theory and Regulatory Focus Theory; Aversion to Feeling Duped; 3 Marketplace Deception Tactics I; Overview of Marketplace Deception Strategy; Types of Deception Tactics; Distraction and Camouflage; Corrupted and Subverted Persuasion Tactics; Suppressing Deception-Protection Motivation and Opportunity; The Run-Around; Omissions; 4 Marketplace Deception Tactics II. - SimulationDeceptive Framings; Impersonation; Language That Misleads and Avoids Responsibility; Exploiting Automatized Inferencing Tendencies; Verbal and Visual Misrepresentation; Exploiting Limited Numeracy, Research, and Statistical Understanding; Rhetorical Deception: Visual and Verbal Figures of Speech; Marketing Bullshit; 5 How Deception-Minded Marketers Think; A Mental Model of a Professional Deception Planner; Social Engineering; The Mind of a Telescammer; Marketing Managers' Deception Decisions; 6 How People Cope With Deceptiveness: Prior Research; Uncertainty and Suspicion. - Suspicion Effects on Processing of Subsequent Persuasion AttemptsOmissions, Misleading Inferences, and Message Tactics; The Heard-It-Before "Truth Effect"; The Use of Marketplace Persuasion Knowledge; Detecting Deceplions; 7 Marketplace Deception Protection Skills; Deception Protection Skills: Detection, Neutralization, Resistance; Proactive Coping Skills: Preparing for Battle Before It Begins; Resource Management Skills; Marketplace Deception Protection Self-Efficacy; 8 Developing Deception Protection Skills in Adolescence and Adulthood; Growing Up Targeted. - The "Off the Hook" Program to Reduce Participation in Telemarketing Fraud
Emner
Sjanger
Dewey
ISBN
9780805860863

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