The Dragonfly Effect : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer. Aaker
Bok Engelsk 2010 · Electronic books.
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| Utgitt | Hoboken : : Wiley, , 2010.
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| Omfang | 1 online resource (243 p.)
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| Opplysninger | Description based upon print version of record.. - The Dragonfly Effect: Quick, Effective, and Powerful Way to Use Social Media to Drive Social Change; Contents; Foreword; Preface; Introduction: Why Reading This Book Is Worth the Investment; The Dragonfly Body: The System That Keeps It Airborne; Wing 1: Focus: How to Hatch a Goal That Will Make an Impact; Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World; Wing 3: Engage: How to Make People Connect with Your Goal; Wing 4: Take Action: How to Empower Others, Enable Them-and Cultivate a Movement; Onward and Upward: You're Flying! Now What?; Afterword; Notes. - The Dragonfly EcosystemAbout the Authors; Index. - Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four ""wings"" of the Dragonfly Effect-and
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| Emner | Internet marketing - Political aspects
Internet - Social aspects Social change Social entrepreneurship Vis mer... Social media - Political aspects
Social responsibility of business Business & Economics Commerce Internett Markedsføring Marketing & Sales Sosial endring Sosiale medier sosiale medier internett markedsføring nettverk entreprenørskap endringsledelse |
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| Dewey | |
| ISBN | 9780470614150
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