Sports Publicity : A Practical Approach
Joe. Favorito
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Utgitt | Florence : : Taylor and Francis, , 2012.
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| Omfang | 1 online resource (384 p.)
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| Utgave | 2nd ed.
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| Opplysninger | Description based upon print version of record.. - Front Cover; Sports Publicity; Copyright Page; Contents ; Acknowledgments ; Introduction: we are still the appetizer, not the entrée but there is so much more on the menu now. - 1. How it all got started2. Getting started and building contacts/volunteerism: being able to sing and dance; 3. Reading, writing, and speaking-and not just in English: walking the walk and talking the talk; 4. How and what to pitch: no mediums should be rate when selling sizzle or steak; 5. Working in the colleges: SID is not just the name of the accounting teacher; 6. Working with a professional team: the endless season; 7. Working with an individual sport and athlete: there's no "I" in team, but there is a "ME"; 8. The league publicity office: making the 300-pound gorilla warm and fuzzy. - 9. The social game10. The press conference: if it ain't catered it ain't journalism; 11. Crisis management: a little foresight and planning can go a long way; 12. Promoting sports in a global environment: the Meat is not proportional to the amount of the Cheese; 13. Agencies, media, and broadcast publicity: growing up you wanna be Joe Namath … when you are older you wanna own Joe Namath; 14. Women's sport promotion: they've come a long way, baby; 15. Looking ahead; Appendix 1: The press release; Appendix 2: The media advisory; Appendix 3: Game notes; Appendix 4: Player biographies. - Appendix 5: Unique and special event publicityAppendix 6: Media seating charts; Index. - <P>Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainmen
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780415635004. - 9780415635011
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