Basic marketing : a global-managerial approach

E. Jerome McCarthy, William D. Perreault, Jr
Bok · Engelsk · 1993

Utgitt	Homewood, Ill. : Irwin , 1993
Omfang	xxii, 763, 15, 14 s. : ill.
Utgave	11th ed.
Emner	Export marketing - Management Marketing - Management Marketing - Management - United States
ISBN	025610509X. - 0256128774