The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle, John E. Hogan, Joseph Zale
Bok Engelsk 2011
Annen tittel | |
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Utgitt | Upper Saddle River, N.J. : Pearson/Prentice Hall , cop. 2011
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Omfang | 350 s. : ill.
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Utgave | 5th ed., international ed.
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Emner | Marketing - Decision making
Pricing priser prispolitikk produksjonsøkonomi salgsledelse prisfastsetting prising prissetting |
Dewey | |
ISBN | 0131856774. - 0132043580
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The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle
Nagle, Hogan, Zale
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Thomas T. Nagle
Nagle, Hogan, Zale
Bok · Engelsk · 2014
The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle, John E. Hogan
Bok · Engelsk · 2010
Thomas T. Nagle, John E. Hogan
Bok · Engelsk · 2010