Using Trends and Scenarios as Tools for Strategy Development : Shaping the Future of Your Enterprise
Ulf. Pillkahn
Bok Engelsk 2008 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2008.
|
|---|---|
| Omfang | 1 online resource (453 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Using Trends and Scenarios as Tools for Strategy Development; The Future is Partly Made of Clay; Contents; Introduction; Chapter 1: Venturing a Look into the Future; 1.1 Reflections on the Future; 1.2 Changes in Our Environment; 1.3 Enterprise Development; 1.4 Present and Future Challenges; 1.5 Enterprise Intelligence Test; Chapter 2: Detection; 2.1 A Plea for Foresight and Prior Action; 2.2 The Enterprise Environment; 2.3 Information as a Basis for Decision Making; 2.4 How We Can Learn to Understand Our Environment; 2.5 The Future of Television (I); Chapter 3: Reflection. - 3.1 Changes in the Environment3.2 Stability - Paradigms and Assumptions; 3.3 Changes - Trends; 3.4 Uncertainty; 3.5 Contradictions; 3.6 Indeterminate Elements - Chaos and Wildcards; 3.7 From Hypothesis to Future Element; 3.8 The Future of Television (II); Chapter 4: Understanding; 4.1 Memories of the Future; 4.2 The Possibilities and Limits of Foresight; 4.3 Origins and Development of Foresight; 4.4 Pictures of the Future; 4.5 Demarcation and Focus; 4.6 Selecting Future Elements; 4.7 The Actual "Look" into the Future; 4.7.1 Principles and Methods of Analyzing the Future. - 4.7.2 Methods of Analyzing the Present4.7.3 Methods of Opinion Formation and Decision Making; 4.7.4 Selection of Foresight Methods ("Looking into the Future"); 4.7.5 Developing Hypotheses; 4.8 Development of Scenario Frameworks and Scenarios; 4.9 Creating Pictures of the Future; 4.10 Evaluation of Scenarios; 4.11 Pictures of the Future; 4.12 The Future of Television (III); 4.13 Lessons Learned; Chapter 5: Planning; 5.1 Planning for the Future: An Insurance Policy; 5.2 Strategy Review; 5.3 Developing Strategies in Turbulent Environments; 5.4 Enterprise Analysis; 5.5 Strategy Synthesis. - 5.5.1 Basic Understanding of Strategy and Strategic Goals5.5.2 Strategic Options and Strategic Fit; 5.5.3 Developing Enterprise Scenarios; 5.5.4 Developing Strategic Options; 5.5.5 Strategic Fit; 5.5.6 Robust Strategies; 5.6 Strategic Decisions; 5.7 Examining the Future in the Context of Strategy Development; 5.8 The Future of Television (IV); Chapter 6: Implementation; 6.1 The Dimensions of Change; 6.2 The Logic of Change; 6.3 The Reality of Change in Enterprises; 6.4 Elements of Change; 6.4.1 The First S: Strategy; 6.4.2 The Second S: Structures; 6.4.3 The Third S: Systems. - 6.4.4 The Fourth S: Style6.4.5 The Fifth S: Staff; 6.4.6 The Sixth S: Skills; 6.4.7 The Seventh S: Shared Values - Visions; 6.4.8 F - Foresight; 6.4.9 E - Entrepreneurship; 6.4.10 I - Innovation Management versus Innovation; 6.5 Orientation in the Process of Change; 6.6 Including the Results of Analysis; 6.7 Reflection, reflection, reflection ...; 6.8 The Future of Television (V); Chapter 7: Learning; 7.1 Dealing with Uncertainty in Practice; 7.2 The Future of Petroleum - Introduction; 7.3 The Future of Petroleum - An Information Base; 7.4 Compression and Operation. - 7.5 Generating Environment Scenarios. - Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers.The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9783895783043
|
