Marketing social change : changing behavior to promote health, social development, and the environme - detaljert visning

Marketing social change : changing behavior to promote health, social development, and the environment

Alan R. Andreasen
Bok Engelsk 1995


Utgitt	San Francisco : Jossey-Bass , c1995
Omfang	XX, 348 s. : ill.
Utgave	1st ed.
Emner	Behavior modification Social change Social marketing Social problems
ISBN	0787901377