Reputation Management : The Key to Successful Public Relations and Corporate Communication
John. Doorley
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Utgitt | Hoboken : : Taylor and Francis, , 2012.
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| Omfang | 1 online resource (457 p.)
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| Utgave | 2nd ed.
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| Opplysninger | Description based upon print version of record.. - Cover; Reputation Management 2nd Edition : The Key to SuccessfulPublic Relations andCorporate Communication; Copyright; Table of Contents; Preface; Acknowledgments; About the Authors; About the Contributors; 1. Reputation Management; Reputational Capital; Identity; Can Reputation Be Measured?; Can Reputation Be Managed?; "Intangible Asset"-The Wrong Perspective; Sidebar: It's All About Building the Relationship; Comprehensive Reputation Management; Confusing Communication with Performance and Behavior; Sidebar: The Edelman Public Engagement Model. - Ethics of Running an OrganizationEthics of Representation; Helping Companies Behave Ethically; Case Study: Hill & Knowlton and Citizens for a Free Kuwait; Sidebar: Historical Perspectives on Communication Ethics; Ethical Communication Best Practices; Resources for Further Study; Questions for Further Discussion; 3. Media Relations; The Case for a Centralized Media Relations Function; Organizing the Media Relations Function; Media Relations as a Lightning Rod; Sidebar: The Four Academic Models of Public Relations; Moderating Expectations; The Journalist and the Spokesperson; Fear of the Press. - Reputation Mis-management: Lessons From the Financial CrisisThe Ten Precepts of Reputation Management; Sidebar: Safeguarding a Brand: General Electric; Reputation Management: The Best Corporate Communication Strategy; The Expanded Reputation Formula; Sidebar: The Authentic Enterprise: Executive Summary; Sidebar: Systems Theory; Best Practices: Reputation Management; Resources for Further Study; Questions for Further Discussion; 2. Ethics and Communication; Introduction: Why Ethics Matters; What is Ethics?; Ethics and Professional Communication; Ethics of Communicating. - Sidebar: Air Force Blog Assessment Response DiagramSidebar: Ford Motor Company and the Economic Crisis; Sidebar: Mayo Clinic: Energizing Old-Fashioned Word-of- Mouth through Social Media; General Best Practices; Resources for Further Study; Questions for Further Discussion; 5. Organizational Communication; Getting Employees Aligned Is Essential to Reputation Management; Making Smart Choices to Align Employee Behavior with Reputational Interests; Making Smart Choices to Align Employee Performance with Reputational Interests; Sidebar: Driving Performance through Organizational Communication. - Sidebar: The Evolution of Strategic Employee Communication at Hallmark: From Reporting to Strategic Communication. - The Press' Right to KnowThe Press' Penchant for Bad News; The Good News About the Press; Press Relations from a Position of Power; Success in Media Relations; Sidebar: The Art of the Pitch; Sidebar: Choosing the Right Tools to Convey Your Message; Sidebar: Shifting Media Terrain Has Raised the Stakes-and Created Opportunities-for Media Relations; Best Practices in Media Relations; Qualities of a Good Media Relations Person; Resources for Further Study; Questions for Further Discussion; 4. Social Media; What is Social Media?; Corporate Participation in Social Media; Social Media Challenges. - Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and inves
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| Emner | Communication in organizations
Large type books Public relations Bedrifter Vis mer... Business & Economics
Informasjon og samfunnskontakt Management Styles & Communication Management Theory Management Omdømme kommunikasjon pr public relations omdømmebygging kommunikasjon |
| Sjanger | |
| Dewey | |
| ISBN | 9780415801843. - 9780415801850
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Reputation management : the key to successful public relations and corporate communication
John Doorley and Helio Fred Garcia
Bok · Engelsk · 2007
John Doorley and Helio Fred Garcia
Bok · Engelsk · 2007
Reputation management : the key to successful public relations and corporate communication
John Doorley and Helio Fred Garcia
Bok · Engelsk · 2015
John Doorley and Helio Fred Garcia
Bok · Engelsk · 2015
