Decision making in marketing and finance : an interdisciplinary approach to solving complex organizational problems /
Paul Sergius Koku.
Bok Engelsk 2014
| Omfang | xviii, 194 pages ;
|
|---|---|
| Opplysninger | Statement of aims -- Theory of the firm -- The customer life time value -- Strategic marketing plan -- Signaling in marketing -- New product introduction e -- Sales force compensation and management -- Marketing communication -- Advertising -- Pricing and sales promotion -- Marketing mistakes and their impact on the firm -- Cases.
|
| Emner | |
| Dewey | |
| ISBN | 1137379472. - 9781137379474
|
