Essentials of Marketing: Theory and Practice for a Marketing Career
David Brown
Bok Engelsk 2022
| Medvirkende | Thompson, Alex, (author.)
|
|---|---|
| Utgitt | Routledge , 2022
|
| Omfang | 1 online resource (484 p.) : ill
|
| Opplysninger | * Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.
|
| Emner | Business & Economics
Internet Marketing Marketing |
| Dewey | |
| ISBN | 1-000-65385-4
|
