Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Jose A Flecha;De Los M Santos Corrada Ortiz
Bok Engelsk 2023
Utgitt | London : , 2023
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Opplysninger | EBSCO:bth
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ISSN |
Utgitt | London : , 2023
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Opplysninger | EBSCO:bth
|
ISSN |