South Korea's webtooniverse and the digital comic revolution


Brian Yecies and Ae-Gyung Shim
Bok Engelsk 2021
Medvirkende
Omfang
xviii, 234 sider : illustrasjoner
Opplysninger
Introducing webtoons and the expansion of Korea's creative industries -- Conceptualizing the impact of Japanese manga in Korea and the pre-history of webtoons -- Policy intervention and the formation of the Webtooniverse -- Daum and Naver: the portals underpinning Korea's transnational webtoon IP engines -- Asia's new titans of paid content: second-generation webtoon platforms KakaoPage and Lezhin Comics -- Webtoons and technological innovation: pushing the envelope of the Webtooniverse -- The branded webtoon and its soft power appeal -- K-pop webtoons and the transmedia-IP nexus in the BTS universe -- Conclusion: webtoons - a "digital comics revolution"?. - "This book investigates the meteoric rise of mobile webtoons-also known as webcomics-and the dynamic relationships between serialized content, artists, agencies, platforms, and applications, as well as the global readership associated with them"--
Emner
Geografisk emneord
Sør-Korea : (NO-TrBIB)HUME02090
Dewey
ISBN
9781786606358

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