Applying social cognition to consumer-focused strategy

edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel
Bok · Engelsk · 2005

Medvirkende	Herr, Paul M. Kardes, Frank R. Nantel, Jacques
Utgitt	New York : : Routledge , 2005
Omfang	XI, 402 s. : ill.
Emner	Advertising - Psychological aspects Cognition - Social aspects Consumer behavior Marketing - Psychological aspects Vis mer... Forbrukeranalyser : (NO-TrBIB)HUME12020 Forbrukeratferd : (NO-TrBIB)HUME26339 Markedsføring : (NO-TrBIB)HUME07755
Dewey	658.8342
ISBN	9781138875951