Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Timothy de. Waal Malefyt
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Utgitt | London : : Bloomsbury Publishing, , 2012.
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| Omfang | 1 online resource (187 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. - 10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index. - This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780857852014. - 9780857852021
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